Strategic messaging. Powerful brands. Tangible results.
I help brands, organizations, and leaders find their voice and tell stories that truly resonate. With a background in journalism, editorial work, and public relations, I combine strategic insight with creativity to deliver communication that is not just heard, but remembered.
Together with my colleague Srđan Brajčić, I played a key role in the campaign for Iva Rinčić, who was elected mayor of Rijeka, the first time in modern Croatian history that the city is led by a non-SDP mayor. I shaped the messaging, strategy, and public positioning, creating a compelling narrative that made this historic milestone possible.
Beyond consultancy, I am also an author. My first book, Iz Hrvatske s ljubavlju, a contemporary story collection, was published in 2025 by Studio Tim. Through my writing, I capture the richness of everyday life in Croatia, blending moments of joy, struggle, and authentic human experience.
As co-owner of Black Swan Bureau, alongside Srđan, I help clients, from brands to political leaders, turn stories into strategy, build a consistent, memorable identity, and create communications that make an impact. Whether designing PR campaigns, crafting brand narratives, or providing strategic guidance, I focus on making every message purposeful, clear, and powerful.
Outside of work, I am passionate about animal welfare and happily share my life with Gala, an English greyhound I rescued from a stadium in China in 2019.